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AGB Webinar: China's Tourism Blacklist & The Future Chinese Tourist
Post-2021, Chinese tourism is set to move towards a new paradigm. Gone will be the days of traditional and digital marketing, instead, the tourism industry will need to make room for “Word of Mouth” marketing. 

Our upcoming AGB Webinar Series, taking place on 23 September 2020 at 3 pm HKT, will look at the crystal ball of Chinese tourism over the next decade. 

With the Chinese outbound market responsible for one out of eight international trips, a trend likely to continue in 2030, we, as part of the tourism industry, need to prepare.

We will first sit down with Prof. Dr. Wolfgang Georg Arlt, founder, and CEO of the Chinese Outbound Tourism Research Institute, who recently published research into what Chinese tourists will come to expect from their overseas trips over the next ten years.

Next, we hear from VIP marketing expert Shirley Tam, SVP Premium Marketing at Okada Manila about how she has seen the behaviors and expectations of her customers changing over the last few years, and where she sees this going. 

Finally, we will hear from Desmond Lam, Professor in Integrated Resort and Tourism Management at the University of Macau, to discuss the recent announcement of a “China Tourism Blacklist,” and discuss what this would mean for land-based operators based in Philippines, Macau, Vietnam, and Cambodia, and other Asian jurisdictions which attract a significant amount of Chinese gamblers. 

Mark your calendars for 23 September 2020 at 3pm HKT, and join us for the sixth edition of the AGB Webinar Series, powered by the ASEAN Gaming Summit. 

AGB Members will have access to an exclusive breakout session following the webinar. To inquire about membership, go to https://agbrief.com/membership/ or email us at enquiries@agbrief.com.

See you on 23, September at 3pm HKT.

Attendance is free, to join, simply register below.

Sep 23, 2020 03:00 PM in Hong Kong SAR

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Shirley Tam
SVP - Premium Marketing @Okada Manila
Shirley has over 23-years experience in the gaming industry working in Canada, Macao, Hong Kong and Manila. She has participated in opening of major resorts in Macao and launching of two cruise ships in south east Asia. Shirley has been responsible for driving gaming revenue through player development, loyalty marketing and strategic marketing initiatives for major integrated resorts.
Prof. Dr. Wolfgang D. Arlt
Founder @COTRI
Prof. Dr. Wolfgang Georg Arlt is the founder and director of COTRI China Outbound Tourism Institute. He is Professor for International Tourism Management at West Coast University of Applied Sciences in Germany (Heide). He is also a Fellow of the Royal Geographical Society, Researcher for the Japan Society for the Promotion of Science and Member of the United Nations World Tourism Organization (UNTWO) Panel of Tourism Experts.
Desmond Lam
Professor in Integrated Resort and Tourism Management @University of Macau
Desmond Lam is a Professor in Integrated Resort and Tourism Management and the Director of Accreditations at the Faculty of Business Administration, University of Macau. A life member of Clare Hall (University of Cambridge), Desmond is a recipient of several awards including the Emerging Leader trophy at the 2016 Asia Gaming Awards.