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AGB Webinar: Acquiring & Retaining iGaming Customers
The next edition of the AGB Webinar Series will uncover the newest strategies for iGaming player acquisition and retention and will be held on 25th November 2020 at 3 PM HKT.

During this webinar, we'll hear from UX/UI expert Steven Lau, Brand UX & Marketing Consultant, Director of DigitCube, pointing out some of the most common failings from brands that he has seen from a customer journey standpoint. 

We'll then hear from igaming marketing guru Alex Czajkowski, Marketing Director of Stealth Mode, who will discuss the rise of 1-on-1 marketing, which may herald the death of traditional EDM and social media marketing. 

Finally, we hear from Charles Kraus, Senior Product Marketing Manager at Limelight Networks, who will share the latest research into the key factors that would cause players to leave from a product experience perspective. 

Join us for our webinar, with live Q&A, where Limelight and gambling industry experts will discuss strategies to attract players and keep them loyal to your brand.

Nov 25, 2020 03:00 PM in Hong Kong SAR

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Speakers

Charles Kraus
Senior Product Marketing Manager @Limelight Networks
Charles is one of the product marketing leaders at Limelight Networks, a premier content delivery network (CDN) service provider that enables organizations to deliver faster websites, more responsive applications, the highest quality video, and consistent game and software downloads to any device.
Alex Czajkowski
Marketing Director @Stealth Mode
Alex is an expert in driving, acquiring, and converting website visitors into high-value customers and growing online brands. His specialties include innovative omnichannel marketing communications, performance marketing, branding, creative, online and offline marketing including TV and online video, copywriting, acquisition, conversion, retention, sponsorship, mobile and social marketing, AI, emerging technologies, futurism, igaming.
Steven Lau
Brand UX & Marketing Consultant, Director @DigitCube
Steven has over 24+ years of experience in Creative Direction, Digital Strategy, Branding/Digital Marketing, and User Experience. He is passionate about creativity, innovation & technology, he's on a quest to change how corporate think about Design & System Thinking approach, creative mindset, and the importance of storytelling in the customer journey lifecycle. I previously worked in the Health & Well-Being industry. ASANA Proud of Well-Being as Director of Holistic Customer Experience.